Search Engine Optimization is one among the finest e-marketing strategies of achieving top rankings in the search result pages. As a result of continuing Panda updates, its importance getting raised, as content quality and coding is also considered as a measurement of ranking factors. Remember, an Organic SEO mechanism to bring rankings for website rooted in having quality plus relevant content that is appropriate to the keyword phrases that users are searching for.
A well optimized website that pursues a highly ethical off page strategies in an attempt to build influence and trust with the search engines on preferred keyword phrases is the only way to reach high rankings these days.
Commendable Strategies to Achieve Ranking
Keyword Research, Analysis and Selection Strategy
Most of us often loose with keyword choices for search engine rankings due to compose the work sooner. The fact is, if you craft content without thinking through right keywords for the business, the site will rank for something and you will frequently run the risk of altering your SEO strategy and also risk your company’s capability of targeted web traffic for branding, conversions and more.
There are factors I am considering much while selecting the keywords, that is the business nature, website motto, web competition, searches, search interest overall this year, SEO competition, competitor keyword selection and what’s their approx. gain through that keyword, and much more. After through a proper analysis report I will suggest keywords to the client with the result outputs and predictions. Then we will finalize the most successful business and user targeted keywords or key phrases from those suggestions.
Content Optimization Strategy
As we discussed earlier, search ranking is only promising with an optimized content strategy in our day. A statement in Google Webmasters Central Blog –
“One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.”
Thus there should be a SEO and Usability Analysis on content on keyword density, logical placement of suitable keywords, informative, business and user targeted content, anchor texts, readability, spelling, stylistic factors, heading tags, etc. based on their adequacy up to the search engine rules and apply the strategies to make the implementations based on the finalized report and solutions.
Title & Meta Tag Optimization
Even though Meta Tags lost its major importance in ranking, still it is considered as a main “to do” factor as it is the minimal ranking factor, dominant motivational clicking factor and marketing pitch on SERPs. Yet there are few guidelines specified by search engines in presenting these tags and moreover it is a way in for the searcher to your site. He will click only if the title and meta description displayed on the search result pages are relevant to his needs.
We have to be careful on the usage of keywords in those tags, information, character count, unique meta tags for each page, its relevance with content and site, etc to get better ranking and clicks.
Website Structural Analysis
This will falls under the on-page analysis which helps your site to befriend with search engine robots, welcome them into your site, offer them something they like to have and pack them up with “appropriate information” in a row that they can recall to their index database. A perfectly structured website leads to a SEO friendly Design which involves the strategies like Source Code Optimization (not meant for W3C), HTML & CSS Validation (W3C), Navigation analysis, Grouping the concepts and keywords into thematic units, considering panda metrics and so on – Consequently site quality (it is also a ranking factor as per panda) increases and thus the ranking.
RSS Promotion & Distribution
RSS is one of the most excellent strategies that lend a hand to promote, distribute and rank your content in a most thriving way. We can make it by creating a RSS feed and submitting them to the favored aggregator, RSS Syndication, RSS Optimization – (subscriptions, enabling images, bookmarking elements, etc), RSS Submission on rss directories, Pinging, etc.
- Social Bookmarking
Comparing to general directories Social bookmarking is the best way for keyword ranking. When it comes to Social bookmarking sites there are both high traffic no follow sites and do follow sites. But the point is no-follow sites do not give us link juice. So why am I counting no-follow together with do-follow bookmarking here in the organic link building section? Simple – no follow gives you traffic and do follow gives you backlinks – so let’s do the both.
And when you knock it perfectly on mines such as in stumbleupon or digg or delicious, your bookmarked content becomes all the rage with a reasonable traffic and through do-follows we will get better ranking though.
- Social Media
Anyhow, Google’s plot for assessing these links is not clear-cut. Social media links are short-lived by its nature and dropped out easily by other conversations without difficulty. To avoid and get steady linking mechanism through this medium, you must have an updated conversation around your product or service but in a way to get most user attraction. Up to the previous year updates Google and Bing gives more importance to the sites that are actively engaging in social media sites.
- Increasing Page Stickiness
If a website brings in lots of targeted traffic it means they are having increased page stickiness – that is the bond that makes the audience to stay more time in, reading further and engaging deeply with some actions on website – a perfect engagement thing that improves conversions. Page Stickiness can be increased by motivating user relationship with the page by creating optimized landing pages geared with good keyword strategies, call to actions and user interaction features (like buttons, contact forms, etc), quality contented information, social sharing – consequently it will decrease bounce rates and increase time on page.
- Traffic Monetization
We cannot assure that all the traffic to your site is looking for the same thing that you are on to – there will be generic or related but other information searching or a specific product or services wanted traffic. For that reason, you must narrowly monitor your traffic to discover accurately what your visitors are longing for and then providing these visitors with a solution.
For that we have to make a user behavior and traffic analysis using various data such as time on page, user path, landing and exit page, actions, goal conversion path, trending, etc and using that data have to come up with an analysis and predictions report – based on that we will get some indication on where and what we are lacking – so that we get the idea of our next to-do prospect to get genuine traffic and better conversions.
There are more strategies which will lead us to top ranking with targeted traffic and conversions. Let us discuss one by one in my following posts.
Grey Hat SEO is represented by experts as a tactic used by unethical SEO experts and webmasters making use of legitimate SEO in an unethical way. In my point of view, Grey Hat SEO is the developed black hat tactic that looks like as White Hat SEO from search engine visual aspect. Simply says, it is a border line between White Hat and black Hat regions. But where exactly the border lies is very much up for discussion. More attention needed while using Grey hat SEO for your websites.
Although your website will possibly not get banned for using these tactics and there are definitely times when they need to be used, webmasters are overcautious in their use as SEO tactics that are subject to pervert are often penalized by search engines consistently in their acceptable moulds as exceptions are intractable to compose into compound search engine algorithms.
Gray Hat SEO is concerning to chance taken versus reward. The majority of SEO programs are classified below Gray Hat SEO tools. Few Gray Hat SEO services incline to use up much questionable tactical maneuvers and bring forward big endangerment. Although few Gray Hat techniques may mostly adapt search engine procedures, others might bring down in difficulty and require determined attention and needed forethought before utilization. Gray Hat SEO techniques persist unclear by all Google SEO rules.
The grey hat field is not clear cut, on the other hand it is overmuch survives. First of all, the major search engines do not guarantee precisely what is unobjectionable and what is not. The undefined dictation to that matters should be cooked to gain users results comprehensiveness for representation. In few case like, the deficiency of clearness on subjects such as keyword denseness leads the separate site owner in something of a difficulty.
The thing is, the profitable payments are there to stimulate SEO firms to overture the boundaries of honorable practice. In a competing sector, not many firms desire to deliver any needless advantages to their contestants. The next thing is, the reality that more constantly changing Search Engine algorithms and guidelines can bring forth the outcome that once accepted activity is underestimated and gone to pot intends that individuals may misstep into Grey hat orbits for the reason that they are slenderly out of step with present-day evolutions.
Few examples for Grey Hat Techniques
Paid Linking – The activity of buying a link on a website. Its legitimacy decided by Google based on the intent that is ‘good or bad intent’ idea. When paid links are bought for advertising, they are acknowledged as legitimate. At the same time, f they are bought to gain link popularity, they fall outside of the SE rules and can ensue in a penalty from the search engines.
Link Buying – Google stringently prohibits link schemes, but at times money can change hands for links without it being a schema. It is conceivable to ‘buy’ a link on someone else’s site in a legitimate way, just for offering sponsorship, though it is in the outdo involvement of your site to assure the search engines will be capable to differentiate.
Micro Sites – Denotes to a mini website or small website or individual web page or bunch of web pages that is separated from or acts apart of its parent website. An outstanding “white hat” method when admitting in the right way, but unfortunately for the most part, they are utilized in an unethical way.
Duplicate Content – It falls under ethical white hat SEO in case of Link Building/Link Submissions, that is, submitting your own description of your site, for your own URL, to other sites. But there is another facet for this Duplicate Content that is Duplicating the overall/partial content from a website to your website and tries to show it as your website content. The major SEs are very well structured in differentiating those variances. So be aware of that.
Cloaking – One form of content to the viewer and another to the search engines.
Grey Hat cannot be tagged as black on the grounds as it is not straightforward against Google guidelines, but the same time it cannot also falls under white hat SEO as its whiteness is in question.
SEO techniques you followed which are not “natural” falls under Grey Hat. SEO techniques which are intended to actively double crossed and misleaded falls under Black Hat region. So pay more attention when using these borderline SEO methods.