Tag Archives: Search Engines

Grey Hat SEO​ – The Most Questionable SEO Hat Ever

Grey Hat SEO is represented by experts as a tactic used by unethical SEO experts and webmasters making use of legitimate SEO in an unethical way. In my point of view, Grey Hat SEO is the developed black hat tactic that looks like as White Hat SEO from search engine visual aspect. Simply says, it is a border line between White Hat and black Hat regions. But where exactly the border lies is very much up for discussion. More attention needed while using Grey hat SEO for your websites.

Although your website will possibly not get banned for using these tactics and there are definitely times when they need to be used, webmasters are overcautious in their use as SEO tactics that are subject to pervert are often penalized by search engines consistently in their acceptable moulds as exceptions are intractable to compose into compound search engine algorithms.

Gray Hat SEO is concerning to chance taken versus reward. The majority of SEO programs are classified below Gray Hat SEO tools. Few Gray Hat SEO services incline to use up much questionable tactical maneuvers and bring forward big endangerment. Although few Gray Hat techniques may mostly adapt search engine procedures, others might bring down in difficulty and require determined attention and needed forethought before utilization. Gray Hat SEO techniques persist unclear by all Google SEO rules.

The grey hat field is not clear cut, on the other hand it is overmuch survives. First of all, the major search engines do not guarantee precisely what is unobjectionable and what is not. The undefined dictation to that matters should be cooked to gain users results comprehensiveness for representation. In few case like, the deficiency of clearness on subjects such as keyword denseness leads the separate site owner in something of a difficulty.

The thing is, the profitable payments are there to stimulate SEO firms to overture the boundaries of honorable practice. In a competing sector, not many firms desire to deliver any needless advantages to their contestants. The next thing is, the reality that more constantly changing Search Engine algorithms and guidelines can bring forth the outcome that once accepted activity is underestimated and gone to pot intends that individuals may misstep into Grey hat orbits for the reason that they are slenderly out of step with present-day evolutions.

Few examples for Grey Hat Techniques

Paid Linking – The activity of buying a link on a website. Its legitimacy decided by Google based on the intent that is ‘good or bad intent’ idea. When paid links are bought for advertising, they are acknowledged as legitimate. At the same time, f they are bought to gain link popularity, they fall outside of the SE rules and can ensue in a penalty from the search engines.

Link Buying – Google stringently prohibits link schemes, but at times money can change hands for links without it being a schema. It is conceivable to ‘buy’ a link on someone else’s site in a legitimate way, just for offering sponsorship, though it is in the outdo involvement of your site to assure the search engines will be capable to differentiate.

Micro Sites – Denotes to a mini website or small website or individual web page or bunch of web pages that is separated from or acts apart of its parent website. An outstanding “white hat” method when admitting in the right way, but unfortunately for the most part, they are utilized in an unethical way.

Duplicate Content – It falls under ethical white hat SEO in case of Link Building/Link Submissions, that is, submitting your own description of your site, for your own URL, to other sites. But there is another facet for this Duplicate Content that is Duplicating the overall/partial content from a website to your website and tries to show it as your website content. The major SEs are very well structured in differentiating those variances. So be aware of that.

Cloaking – One form of content to the viewer and another to the search engines.

Grey Hat cannot be tagged as black on the grounds as it is not straightforward against Google guidelines, but the same time it cannot also falls under white hat SEO as its whiteness is in question.

SEO techniques you followed which are not “natural” falls under Grey Hat. SEO techniques which are intended to actively double crossed and misleaded falls under Black Hat region. So pay more attention when using these borderline SEO methods.

ROR Sitemap – Resources of a Resource – Importance

ROR (Resources of a Resource), a fast growing independent XML format for describing any object of your content in a standard manner, so any search engine can be able to better understand that content. RORweb.com is the official ROR website.

ROR feed is an influential structured feed for describing all your objects to the search engines: products, services, reviews, discounts, images, events, schedule, podcasts, as well as anything you want.

ROR information is typically stored in a ROR feed called ror.xml placed in your website’s main directory. Unlike Google Base, ROR feeds can be easily accessed by all search engines: at http://www.your-website-name.com/ror.xml.

ROR was created before Google Sitemaps, as a way to describe website information for the search engines. ROR is much more than Google Sitemaps. Also, ROR Sitemaps are automatically readable by all search engines, including Google.

ROR was created before Google Base. But unlike Google Base, ROR is for all search engines, not just one. Any search engine can find your ROR information using this scheme: http://www.your-domain-name.com/ror.xml.

The name ror.xml is just the default name; that’s where search engines look by default. If they don’t find it there they look for a <link> tag in your main page (between the <head> and </head> tags):

<link rel=”alternate”
title=”ROR” href=”http://your-site.com/ror.php&#8221; />

Alternatively you can simply create a tiny ror.xml file and use it to tell the search engines the real location of your ROR feed.

<rss version=”2.0″ xmlns:ror=”http://rorweb.com/0.1/”&gt;
<title>Your Site Name</title>

A ROR Sitemap is simply a special type of ROR feed, a feed that provides sitemap information to the search engines. The ROR team is working with several companies in defining new object types and attributes for everyone to use. ROR is spreading very fast. There are currently tens, if not hundreds, of thousands website using ROR.

Social Media Marketing (SMM)

Social Media Marketing is a form of internet marketing which seeks to gain branding and marketing communication goals through the contribution in a sort of social media networks, social bookmarking, social media sharing, review/ratings sites, blogs, forums, news aggregators and virtual 3D networks. Each social media site is proficient to be optimized to create awareness or traffic.

SMM i.e. Social Media Marketing is termed as an engagement through online communities to create publicity, opportunity and sales. Familiar and most popular social media marketing tools consist of Twitter, Blogs, LinkedIn, Facebook and YouTube.

Social Media Marketing generates buzz for your website. It is a mode to broadcast your website that facilitates your customers to find out your website by the use of interesting channels. This marketing tactic includes leveraging interactive platforms such as social networking sites, blogs, etc. Proper achievement increases inbound links, drive traffic from sources other than search engines as well as ultimately to build brand awareness meant for your website. Control the supremacy of SMM to preeminently promote your website.

Businesses are presently making use of Social Media Marketing in favor of:

Online Visibility and Branding

Online Reputation Management (ORM)

Online Lead Generation

Online Sales

If you are selling products or services or just publishing content in favor of ad revenue, social media marketing is an intoxicating technique that will formulate your site profitable over time.

If done correctly, SMM will smartly increase rapidly your traffic, promote your brand and raise leads and sales with maximize ROI to give you a sensation of power and significance in the market place. There is no other economical promotional technique out there with the intention of giving you massive number of visitors, some of whom may possibly return to to your website repeatedly.

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