“AdWords Express helps potential customers find your website or Place page, and gives you a quick and straightforward way to connect with them and grow your business,” she adds. “You simply provide some basic business information, create your ad, and your campaign is ready to go.”” Your ad will be shown in the Ads section of search results pages—on the top or right hand side—and in Google Maps with a distinctive blue pin,” says McEvoy. “Customers can see your ad whether they’re searching on laptops or mobile phones.”If AdWords Express looks familiar, that’s because it was originally launched in select markets last October under the name Google Boost.

All the business owner needs to do is enter a category, write a headline and description, set a budget and tell AdWords Express whether a clicked ad should send people to the company’s Website or a Google Places page. The finished product is a a cost-per-click ad campaign that runs on Google search results pages, on Google Maps and on mobile devices running Android.