Tag Archives: Social networking sites

Social Media Monitoring and Analysis


Social media consists of an array of technology platforms that makes possible, the formation of connections and content by the use of the insight of crowds and include forums, blogs, wikis and social networking sites.

Social media analysis is the wide term for the services and tools you will use to pay attention. It incorporates monitoring, measuring and analyzing Internet-based social media, usually combining automated systems and human insight to turn raw data into useful information.

Social media monitoring is nothing but tracking social media sources (and, sometimes, traditional media) to know when the client’s keywords (company, brand, people, etc.) are mentioned. Monitoring is an constant activity with its focus on identifying individual items of interest (posts, comments, messages, articles) to which the client may choose to react. Frequently, but not always, delivered via client dashboard. Monitoring deliverables include clippings, metrics and alerts. Monitoring is fundamental, and many people use the term to describe the entire range of activities

Social Media Monitoring and Analysis is the process of monitoring and analyzing data generated by social media and related marketing and optimization efforts.

Social media monitoring and analysis includes:

  • Market research into greater consumer insight
  • Competitive intelligence
  • Improved product marketing
  • New product testing and launch
  • Public relations
  • Brand reputation protection

The four foundations of social media monitoring and analysis are,

  • Competitive Analysis
  • Product Development
  • Reputation Management
  • Outreach

With so many different tools to use to measure and engage in social media, it is important to understand how you can get such different results while searching for the same thing on different platforms, or even how some platforms like Google return different results at different times. If you care about accurate metrics or avoiding sifting through irrelevant results you should understand what makes the difference. Most of it comes down to the way you and the tool defines the topic.

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Social Media Marketing (SMM)


Social Media Marketing is a form of internet marketing which seeks to gain branding and marketing communication goals through the contribution in a sort of social media networks, social bookmarking, social media sharing, review/ratings sites, blogs, forums, news aggregators and virtual 3D networks. Each social media site is proficient to be optimized to create awareness or traffic.

SMM i.e. Social Media Marketing is termed as an engagement through online communities to create publicity, opportunity and sales. Familiar and most popular social media marketing tools consist of Twitter, Blogs, LinkedIn, Facebook and YouTube.

Social Media Marketing generates buzz for your website. It is a mode to broadcast your website that facilitates your customers to find out your website by the use of interesting channels. This marketing tactic includes leveraging interactive platforms such as social networking sites, blogs, etc. Proper achievement increases inbound links, drive traffic from sources other than search engines as well as ultimately to build brand awareness meant for your website. Control the supremacy of SMM to preeminently promote your website.

Businesses are presently making use of Social Media Marketing in favor of:

Online Visibility and Branding

Online Reputation Management (ORM)

Online Lead Generation

Online Sales

If you are selling products or services or just publishing content in favor of ad revenue, social media marketing is an intoxicating technique that will formulate your site profitable over time.

If done correctly, SMM will smartly increase rapidly your traffic, promote your brand and raise leads and sales with maximize ROI to give you a sensation of power and significance in the market place. There is no other economical promotional technique out there with the intention of giving you massive number of visitors, some of whom may possibly return to to your website repeatedly.

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