Tag Archives: seo tips

36 Tips for Businesses that Seek Profit from Twitter


  1. We could announce and give out information to deals and sale items. Example, http://twitter.com/#!/amazontechdealsAnother example, “It’s officially Free Phone Friday!! Check out the phones and/or order online here:http://bit.ly/1015FPF via @Coral_BestBuy”​
  2. Seperate profile for seperate products. Announce and give out information to deals for that particular product.
  3. The more active we are on Twitter the more likely we are to have someone find us from within Twitter and start following. Every Tweet will be displyed on the Twitter Public Timeline – so upping the Tweets can help have you appear more often there.
  4. Be a Problem Solver and have Conversation with others. Participate in other relevant people’s Tweets also – reply to their questions and ideas as much as possible. 
  5. If the conversation continues, it is wise to use Direct Message option.
  6. Interact with people about situations that may require additional help on issues that is related to our product. it may leads to goodwill and to sales.
  7. Engaging in conversation and listening to what users are saying. Share information and answer questions.
  8. Serving up industry information to Twitter community, quickly increased the following, and a steady flow of re-tweets, which encouraged community interaction.
  9. Let the existing customers follow our Twitter Community and stikr up conversation which builds brand loyalty and motivate others to follow up.
  10. ​Interconnect your other social media profiles/acitivites with twitter.​
  11. Provide something useful to people (information, entertainment, news, education etc) they probably won’t follow you for long.
  12. Tweeting in Peak Times gives more adds.
  13. Relevant questions will draw many followers into an active engagement with our profile.
  14. Tweeting the best news and information about the brand/product/company.
  15. Auto Tweet Blog posts
  16. Utilize applications twitpic, tweetdeck, digsby, twitterholic, etc.
  17. Customized Profile Page background which visualizes/exposes the product or brand.
  18. Retweet the relevant posts made by others (if it is related to our product/business or official tweets from the employees)
  19. Set up an auto inspirational welcome message  via Direct Message.​​​​
  20. Sharing valuable information, tips, tricks and so on.
  21. Engage Users by asking feedback, opinion and reactions.
  22. Promote videos on twitter using twitvid, twidiko, vidly applications.
  23. Sharing events happening around our products/company. For example, Eventbrite Improves Event Sharing With Twitter’s New Tweet Button.
  24. Involve helpful communication with the follower whom we may convert as a buyer later on.
  25. Utilize Nabbit on Twitter. They’ve taken Twitter and made it work for both interaction and integration by generating a tweet with every nabb. Register business with Nabbit.
  26. Mission statement on Twitter. Example, http://twitter.com/#!/Namecheap – We thrive customers happy.
  27. Using Twitter to help customer service reach a large audience effectively.​
  28. Update the Profile Images that expose branding/offers/events and so on. Example, http://twitter.com/#!/MTV
  29. Use Twitter Analytics Tools available online to track Twitter to anlyze user behavior and statistics. Example, TweetScan (Allows you to set up an alert to be emailed every time there are tweets matching your keywords), Twist (offers trends of keywords or product name, based what Twitter users are tweeting about), Twitalyzer and so on.
  30. Sharing updates on new products/updates. 
  31. Create Alerts, Set and Send reminders. Use Twitter in a variety of ways ,alert followers to particularly creative products from Etsy sellers, share valuable tips and tricks, and provide information about upcoming events and promotions on the site.​ Refer: http://www.makeuseof.com/dir/retweettimer-set-alerts-twitter/, http://www.makeuseof.com/tag/quick-free-sms-email-alerts-twitter-mentions/
  32. Follow the Coffee Grounds Method by asking and introducing our brand to Target geniune Customers. CoffeGround began to ask its followers to “come into the store and ask for J.R.” This gave the oppurtunity to meet with every patron who asked for him, thus strengthening the bond with his followers.
  33. Track users mentioning our product or relevant issues/tweets and turn their comments into conversations.
  34. Start conversations with target users related to business which is also helpful for them.
  35. Finding out what customers exactly wanted and tweeting it.
  36. As well we could use Twitter also for Voice Calls (Concept Introduced in 2009) so as to contact the target users. Refer, http://janeknight.typepad.com/socialmedia/2009/09/jajahs-twitter-voice-call-service.html,
    http://news.cnet.com/8301-13772_3-10355319-52.html, http://twitwoop.com/
     

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Examples – Companies getting increased ROI via Twitter,

Sitepoint

Dell – $3 M revenue only from twitter

JetBlue

Teusner Wines

Coffee Groundz ​

25 successful companies on Twitter – http://kylelacy.com/25-case-studies-using-twitter-to-increase-business-and-sales/

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SEO Tips for Websites using Java/JSP and JavaScript


1. If you are using java script on your website remember that it is not search engine friendly. So if it is manipulating text make sure the text is made visible to the search engines.

2. To do a 301 redirect on JSP pages effortless alter this code for your own purposes and place it on the page you want to redirect:

<%
response.setStatus(301);
response.setHeader( “Location”, “http://www.new-url.com/” );
response.setHeader( “Connection”, “close” );
%>

3. Apply text for navigation menu as an alternative of using images or Java scripts.

4. If you completely ought to use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow. Best way is create text links on the bottom of all your pages.

5. Don’t put your content in java script for the reason that crawler finds it very difficult. If your content is hidden in java script it can not be easily exposed.

6. Search engines hate java script so do not try to write it on the main web page as an alternative it should be write on separate page.

7. Create a simple html site map with a simple text link to it from your home page. On the site map make a list of all of your pages with their corresponding links. For the anchor text of those links, use a descriptive keyword or two.

8. Use CSS Menus. The beauty of CSS as an option to java script is that it allows Google and other search engines to read the text of the links and follow them – you get your pages indexed.

9. When calling JavaScript editors place the Java protocols in header of your page: In order to save file size and maximize load times cut out that java protocols and paste it in an external file (i usually call mine java.js) then to call the java I place just this one line of code: <Script src=”java.js”></script> this reduces the file size considerably with no adverse side effects.

10.  There are some times when more code in the header is necessary to operate JAVA script and call css etc. There are advanced techniques that will allow you to pack away the JavaScript and css in external files so that it is called from .js and .css external files.

11.  To call your JAVA script simply cut the JAVA from the header from <script> to </script> and save in a file called java.js and call it using this line of code:

<SCRIPT LANGUAGE=”JavaScript” SRC=”java.js”> </SCRIPT>

Similarly to call your css from and ext file use this line of code:

<link href=”css.css” rel=”stylesheet”>

Most web developers opt for inserting JavaScript codes at the beginning of the HTML file, between the HEADER Tags of the file. Irrespective of the length of the code it is always preferred there. In reality, this placement of the JavaScript code has nothing to do with SEO. A feasible solution is to place the JavaScript code at the bottom of the page, so the important content is at the top of the page.

SEO Tips for Frame Based Websites


Unless you actually know what you are doing and why you are doing it, I kindly suggest you don’t Use Frames to Design Your Website.

If possible avoid using Frames. Some people have difficulty navigating within frames, either because the frames are confusing or because the software they are using simply cannot read frames.

Anyway following are the SEO Tips whom are in impulse to create frame based websites

1. Search engines having augmented problems with spidering a “frames based” website. I accept as true that there will be continuous problems and I advise a redesign to a non-frames environment. Note down that the URL included in the frames pages are being indexed instead of your appealing frames page, so if you include content from a different site in your frames page you are not receiving any credit for that content. You are simply affecting the other site to get spidered. It does not help you in the least in this case. If the content is from your own site and you need to use frames then there is an SEO tip that will help by reset up the frames environment for the website.

As a provisional, adding this to the top of each page included in a frame will result in having that page identify that it is being loaded outside of the frame and it will reset up the frame around this page:

<SCRIPT>
<!– Hide script from older browsers
function changePage() {
if (self.parent.frames.length == 0) self.parent.location=”http://yourdomain/index.html”;
}
changePage();
// end hiding contents –>
</SCRIPT>

2. Since search engines hold up much of their ranking algorithms on link popularity measures (like Google’s Page Rank), a website’s main page is usually the strongest. But on many framed websites, the main page consists solely of the <frameset> layout and the ubiquitous “Your browser doesn’t support frames.” message in the <noframes> section. This is an enormous mistake when it comes to search engine ranking because such <frameset> pages have no relevant text content for the search engines to use for ranking purposes.

Your <noframes> section should include a scaled-down version of the main or default document’s content so that search engines will have more text to index than simply the page title. Use an <h1> tag to display an appropriate headline, along with a paragraph of two of keyword-rich text – what I call a mission statement – to give your frame-based website’s strongest page a fighting chance to compete with conventional designs. You should also include regular HTML links to the most important pages in the website. If you make your <noframes> section like a normal webpage, it can rank as high as any normal webpage.

3. When using frames, always offer meaningful NOFRAMES content for those people who cannot read framed information. Use NOFRAMES properly – “upgrade your browser” is of no help to someone using (through choice or necessity) the most up-to-date version of a browser that simply doesn’t handle frames. The NOFRAMES section should contain meaningful content with links to the other pages in your site, so that they can be accessed without frames.

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