Tag Archives: search engine optimization

When is less organic search traffic better

Went through an Article from Scott Buresh, the founder and CEO of Medium Blue, a search engine optimization company, which was awarded a prestigious American Marketing Association award in both 2008 and 2010.

My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had dropped by over 60%. Inbound leads from organic search had dropped by over 50%. And the client was absolutely thrilled with the results. So when is less organic search traffic better? And when are fewer leads from organic traffic better?

After our analysis, we broke the news to the client that the campaign had been fundamentally flawed. They were not happy to hear this news, but it did match up with their experience. We also told them quite frankly that moving forward, we would be emphasizing traffic quality over quantity, and by extension, lead quality over quantity. They were quickly convinced that organic search traffic was not the most important metric in a search engine optimization campaign, and were excited about a new, ROI-based approach.

Article Source: http://www.sitepronews.com/2011/10/13/too-much-traffic-too-many-leads-try-search-engine-optimization/

Dynamic XML Sitemaps to increase your Dynamic WebSite Value

Now you have the choice of taking the next step with xml sitemaps by including a dynamically generated XML sitemap on your site. If your site has a database, implementing a dynamic XML sitemap allows you to not only customize each URL of the sitemap, but also ensures that new links are added to the sitemap immediately and automatically without you or your site admin having to do so. This is especially helpful with sites having hundreds to thousands of URLS.

Search Engines be devoted to fresh and up to date content by providing them with your newest links on a regular basis, you are unquestionably encouraging frequent spidering and indexing.  A detailed dynamic sitemap can also help increase long tail conversions of your keywords and key phrases.

Google is now giving strong suggestions in its Webmaster Tools that including the relative significance of individual pages in your sitemaps is a good idea. You can easily recognize the value of pages in a static sitemap prior to uploading it to the root directory. On the other hand, by using a data based dynamic sitemap, you can set top level, category and product page defaults to your desired importance, ensuring that all new links include an appropriate rating automatically.

By including a Dynamic XML Sitemap on your website, you are rising to a new level of involvement and capability in the search engine optimization of your website. You will be keeping up with the most up-to-date SEO values and making sure that your site’s content is as accessible as possible to both the search engines and users.

There are a number of sitemap generators that can make a sitemap for a static site, but if you have an eCommerce site with lots of products and service pages that are changing frequently, a dynamic xml sitemap will be valuable as it will frequently keep itself up-to-date.

The Role of SEO Services in Website Development

The best move towards a successful website is to incorporate search engine optimization best practices into the entire web design and development process from the very beginning. When you are paying attention on SEO during the website design and development stage you can ensure that you are addressing all of the factors that play a role in optimizing for search engines and that you are avoiding some of the downsides that negatively affect your SEO rankings.

When planning which programming language will be used to build your website, you need to make sure search engines can “read” your programming language. Other factors to consider before building out your website are URL formats and structures, code to content ratios, file size implications and internal site architecture. The way in which you include these elements into your site will determine whether you can beat out your competition and compete for the valuable natural search engine space.

Usability should be the key concern while designing the information architecture of the website. However, you should also consider including some SEO objectives for the usability process. Search engine optimization should not come after the website has been launched. Rather, it should be a key consideration throughout the design and development of the project.

Don’t fail to remember to run down the last minute seo checklist before launching the new or redesigned website. The search engine ranking of your website depends on a variety of factors including the website structure, the design and layout and the content. It is not just about the number of links pointing to your website that decides the ranking but how popular the website actually is among the users.

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