Tag Archives: search engine

ROR Sitemap – Resources of a Resource – Importance

ROR (Resources of a Resource), a fast growing independent XML format for describing any object of your content in a standard manner, so any search engine can be able to better understand that content. RORweb.com is the official ROR website.

ROR feed is an influential structured feed for describing all your objects to the search engines: products, services, reviews, discounts, images, events, schedule, podcasts, as well as anything you want.

ROR information is typically stored in a ROR feed called ror.xml placed in your website’s main directory. Unlike Google Base, ROR feeds can be easily accessed by all search engines: at http://www.your-website-name.com/ror.xml.

ROR was created before Google Sitemaps, as a way to describe website information for the search engines. ROR is much more than Google Sitemaps. Also, ROR Sitemaps are automatically readable by all search engines, including Google.

ROR was created before Google Base. But unlike Google Base, ROR is for all search engines, not just one. Any search engine can find your ROR information using this scheme: http://www.your-domain-name.com/ror.xml.

The name ror.xml is just the default name; that’s where search engines look by default. If they don’t find it there they look for a <link> tag in your main page (between the <head> and </head> tags):

<link rel=”alternate”
title=”ROR” href=”http://your-site.com/ror.php&#8221; />

Alternatively you can simply create a tiny ror.xml file and use it to tell the search engines the real location of your ROR feed.

<rss version=”2.0″ xmlns:ror=”http://rorweb.com/0.1/”&gt;
<title>Your Site Name</title>

A ROR Sitemap is simply a special type of ROR feed, a feed that provides sitemap information to the search engines. The ROR team is working with several companies in defining new object types and attributes for everyone to use. ROR is spreading very fast. There are currently tens, if not hundreds, of thousands website using ROR.

SEO Drawbacks of Frame based Websites

As a SEO expert, I frequently give advice to my clients to avoid using Frames based web design. There is no doubt that Frames make for bad SEO by causing website accessibility and usability problems. Even a well optimized web site design will struggle to achieve a high search engine ranking, compared to a non Frames web site design, even with proper use of the <NOFRAMES> tag for alternative content. For this reason when visitors reach the content Frame from organic search results they are left without any website navigation as the Frameset is not constructed properly. This is a website accessibility disaster and Frames prove little better for SEO either.

Frames can also cause search engines major troubles. For instance, a search engine may only deliver the content frame when accessed through deep links in the SERPs – thus rendering your well thought out navigation to other pages redundant.

Even though many search engine spiders today are able to read the content inside frames, the perspective of an SEO is that it is still a very bad idea for a couple of reasons. Frames are pages that consist of individual html pages that are put together in such a way that it appear to be one page.  Frames were used by web designers to maintain a consistent and standard look among all the other pages on the website and for the purpose of navigation.  The confusion for the search engines occur because they don’t reconcile the content in the frame with the page that the frame sits on – while the viewer may see the information as being together, the search engines may view it as a completely separate page.

One more reason it is a very bad idea to use frames is that some of the older browsers find it difficult or just plain impossible to read.  Don’t take the chance of alienating visitors who don’t happen to have the latest software/hardware combinations.

Google Information about Frame based Websites in Google Webmaster Help Center

Frames can cause problems for search engines because they don’t correspond to the conceptual model of the web. In this model, one page displays only one URL. Pages that use frames or iframes display several URLs (one for each frame) within a single page. Google tries to associate framed content with the page containing the frames, but we don’t guarantee that we will.

Source: http://www.google.com/support/webmasters/bin/answer.py?answer=34445&topic=8522

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