Category Archives: Industry News

Three helpful Google AdWords updates for the year 2015


9th Feb 2015 – User can handle landing page and tracking URLs individually for ads by making use of upgraded URLs.

11th Feb 2015– This update is developed for Account settings. The newest AdWords Editor released for better performance and with existing issues fixed.

17th Feb 2015 – This update is for Google Display Network which involves converting Flash Ads automatically into HTML5 Ads.

To get up to date information on Google Ad Campaigns, Google created a release notes page to help the advertisers. Click the following URL to view this page –

https://support.google.com/adwords/answer/6151102

Advertisements

Infographic on Panda Update, A Year Later


The following the infographic produced by SearchEngineLand in joining together with BlueGlass explains the Panda mechanism, what are the changes compressed with and the several other updates from Panda 1.0 to Panda 3.2 that have taken place.

”The

Source: http://searchengineland.com/google-panda-update-112805

Authorship Markup – New Ranking Signal


​Google makes use of the Authorship as a Ranking Signal as well as intends to writing the web content using authorship markup. The fact is this feature also campaigns the Google Profile, to improve the Google+ user experience.

Few words from the statements of Google,

Here are the basic steps:

1. Find your Google Profile

2. Add “?rel=author” on the end of your Google Profile URL

3. Wrap that in an a tag – <a href=”that url here”

4. Google wants you to use something like “+Matt Cutts” as the anchor text.

5. Insert that on your article, and point your Google Profile back to the site

“If I can’t control the attributes, I can still add a link to this special URL,” says Cutts, and it’s really as simple as that.

%d bloggers like this: