Web Analytics

Google Analytics Stats is a powerful real time web analytics tool, providing detailed measuring and reporting for your website. Every company with a website should employ web analytics to track Web traffic patterns and to discover what information their visitors are looking for.

Google Analytics installation is designed to get you up and running quickly. Accurate statistics are key to managing your website, and the number one cause of reporting discrepancies is improper setup. After setup, I provide monthly reporting directly to your inbox. I get to know your business, your SEO and SEM goals, and then deliver targeted reporting on your various campaigns. Straightforward answers, in an easy-to-follow format, provided expeditiously so evaluation and action can take on their true meaning to the “process.” And integrated online marketing is a process – I will get that. Here’s why – and how.

Robust, Customized Tracking Solutions –

I focus on the most relevant and revealing data to track solutions:

Track natural and paid search marketing campaigns separately

View natural and PPC (pay per click) sales conversions separately

Monitor website positioning on search engine results

View conversion tracking percentages by engine and term

Understand which traffic sources deliver the highest returns with detailed conversion tracking

Quickly and easily add tracking analytics to new search engine and online marketing campaigns

I cater to every client’s specific needs – no compromise, no delays, no third party intrusions.

Below you can read more about latest web analytics softwares, technologies & trends –

Web analytics technologies

There are two main technological approaches for collecting web analytics data.

The first method – log file analysis, reads the log files in which the web server records all its transactions.

The second method – page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser.

Page tagging for web statistics analysis

Concerns about the accuracy of log file analysis in the presence of caching, and the desire to be able to perform web analytics as an outsourced service, led to the second data collection method, page tagging or ‘Web bugs’.

In the mid 1990s, Web counters were commonly seen – these were images included in a web page that showed the number of times the image had been requested, which was an estimate of the number of visits to that page. In the late 1990s this concept evolved to include a small invisible image instead of a visible one, and, by using JavaScript, to pass along with the image request certain information about the page and the visitor. This information can then be processed remotely by a web analytics company, and extensive statistics generated.

The web analytics service also manages the process of assigning a cookie to the user, which can uniquely identify them during their visit and in subsequent visits.

With the increasing popularity of Ajax-based solutions, an alternative to the use of an invisible image is to implement a call back to the server from the rendered page. In this case, when the page is rendered on the web browser, a piece of Ajax code would call back to the server and pass information about the client that can then be aggregated by a web analytics company. This is in some ways flawed by browser restrictions on the servers which can be contacted with XmlHttpRequest objects.

One response

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