Tag Archives: blog marketing

Tips for Marketing your Blogs


Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialogs with customers and explain features of their products and services.

Blog marketing companies vary in ways of servicing advertisers and bloggers. I offer a full range of blog consulting and marketing services for businesses. I will combine an intimate knowledge of search engine optimization, public relations with proven blog marketing experience to help our clients implement a successful blogging strategy.

  • · Decide on a stand alone domain name http://www.myblog.com or directory of existing site http://www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!
  • · Obtain and install customizable blog software – Word Press and Moveable Type are my favorites.
  • · Customize blog look and feel templates.
  • · Research keywords and develop a glossary – Keyword Discovery, Word Tracker, Site Point, SEOBook Keyword Research.
  • · Optimize the blog
  • · Enable automatic track back and ping functionality.
  • Template optimization – RSS subscription options, social bookmark links, HTML code, Unique title tags, URLs, Sitemap
  • Add helper plug-in specific to Word Press or MT
  • Create keyword rich categories (reference your keyword glossary)
  • · Setup a Google account for Sitemap, validate and prep for future submission.
  • · Identify authoritative blogs, web sites and hubs for outbound resource links and blogroll.
  • · Format archived posts, related posts.
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