Tag Archives: competitive analysis

Five Factors influencing your Website Popularity

We are going to face a huge competition in Search Engines while doing SEO. So, thorough preparation is necessary to make your results online. Awareness of how competitors are presenting their products and services online and which SEO strategy they use is most important. But also realize that they could build on a new web site right now, at this moment and that this web site will be definitely more advanced and in many ways improved than the one you see on your screen.

Number of Pages in a website fulfills the goal of Page Rank Optimization. By ordering internal links and Meta tags correctly, you can create a situation where certain pages will have a higher Page Rank than others and therefore the keywords in that page’s tags will appear higher on Google search results. So, we have to analyze competitor’s website about what they done in that page to improve keyword ranking.

Domain Age and Domain Name the important On page factors that influence KR and PR. Google Bot considers that well established sites have old domain names, so by reverse logics, an old domain should mean that the site is well established; Spammers register and drop domains quickly, thus logically spamming sites usually have newly registered domain names. So, it is also an important factor in Competitive Analysis.

Mostly, if we use our brand names as our domain name it will be more effective. Suppose, if we are using to offer the services related to brand names of other major corporate, and want to be in search results for that brand names, then positioning is much more difficult and also become a challenge.

We cannot optimize our pages for someone’s brand name as this can get you into trouble. What we can do, is Social Media Marketing: create a page on a social media site, make it all about your rival, promote it and link to your site. The page does not technically belong to you and besides those profile pages usually rank very well for brand names. This tactic is not as effective as it used to be but can still be a success.

Hosting Environment: Search engines pay attention to the IP address our domain name resolves to, and without the benefit of a regional domain name, such as, – .co.uk, .co.au, can rank your website in an incorrect regional version of their search engine. As a result that website will have absolutely no visibility for your target audience.

Site Structure: It is important to keep an eye out for anything that looks particularly purposeful in the competitors’ site and linking structure as well as the content of the website. If we find something we can’t be sure is worth noting, then we have to try researching it online. It will be helpful for us to improve our site better than our competitors’.

Internal Links: If internal links are done correctly, we can achieve both Keyword and Page Rankings. Anchor Text is much important while doing internal linking. Anchor text is the highlighted text in the link. To improve rankings for targeted keyphrases, we have to use proper Anchor Text for the internal links. We have to analyze competitor website’s internal linking structure and then improve ours better than theirs.

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