Category Archives: MSN

Microsoft Skype $ 8.5 Billion Deal – Hurts or Benefits


The aforethought acquirement of Skype, announced and approved by the boards of directors of both Microsoft and Skype, as on May 10, 2011, for $8.5 billion in cash from the investor group led by Silver Lake, is the another leading affiliation of MSN against Google. A week before this alliance, lots of fore-sayings are there that Google and Facebook were both involved in buying Skype.

The blockbuster acquisition of Skype will set the free-calling service in front of exceedingly more computer users, advancing a technology that already troubles long-standing phone giants. Industry Analysts says that, Microsoft Skype Deal may affects its other affiliations such as with AT & T, Verizon and other Wireless Operators, as this affiliation threatens the business growth of those Wireless Operators.

Microsoft Corp. (MSFT) may have a tougher time convincing wireless operators to support mobile phones with Windows software after its $8.5 billion purchase of Skype Technologies SA, analysts said. ​

“Microsoft’s backing of Skype may be seen as a threat by wireless carriers such as AT&T Inc. (T) and Verizon Wireless because it could cut into voice revenue”, said Craig Moffett, an analyst at Sanford C. Bernstein & Co. in New York.

“It is kind of a head scratcher to me how Microsoft is going to navigate the complicated relationships that it has to have with carriers at the same time as it is repositioning itself as a potentially major threat to their wireless voice business,” Moffett said.

Nokia, the world’s largest mobile-phone maker by unit sales, said last month it plans to introduce devices running Windows Phone in volume next year.

Remember the Nokia MSN Deal that is intended to beat Google and Apple, so as to create an impact on Third Eco System.

“Cellphone giant Nokia has teamed up with Microsoft to build an ‘iPhone killer’. Standing alongside Microsoft’s chief executive Steve Ballmer, Nokia CEO Stephen Elop said that the Windows Phone operating system is now the software of choice for Nokia’s next generation of smartphones”.

Skype lets the users to do calls with data services, simply they make up this calls when surfing the Internet, alternatively making use of traditional voice minutes. Carriers usually billing customers for voice plans and data plans respectively.

“Using a data plan for voice or video calls can make them much cheaper for customers”, Moffett said. Google and Apple offer similar products.

This deal renders the software giant an online communications tool that will be interlinking through its Office applications, Xbox games and nascent smartphone line. But it had to compensate a high-pitched price. Any how, Skype owners will delight with a multibillion-dollar bribe, even though the company does not make a profit. Lets see whether this deal hurts or benefits for the business growth of Microsoft.

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New BING Business Portal Beta


The BING Local Listings is now transformed into BING Business Portal Beta which predicted to be a real challenge for Google Places and improved exposure for Local Businesses. 

Features helps you in:

Dress up your Listings 

Promote Special Deals 

Media and Marketing Elements Integration 

Consumer Reviews 

Quick Response Codes – Most compatible for QR codereaders on most smart phone cameras

Visualize Listings on PCs and Mobiles 

Menu Creation 

Post to Facebook Business pages from the portal’s interface 

Free Coupons and Offers 

SE Indexing 

Contacts Book/User Management/Role Based Access 

Drag and Drop Option 

High-Lighted Listing on Local SERPs (previously BING used to bring the results from Yellow Pages) 

Beta Version Tools 

Help Forums 

Quicker Verification 

Cartoon Format

And similar features to and advanced features than Google Places and Local Business Listings. 

Also, planned to include more in near future. 

Remember,   

BING and YAHOO signs a Deal on Jul 29, 2009. The Deal is, “Microsoft’s Bing search engine will power Yahoo’s search site, and Yahoo will sell premium search advertising services for both companies.”

BING moved to second place and raising its share on SE Market Place, as well having alliance with FaceBook in few aspects. 

Also the Max. Traffic for our Websites comes from BING & MSN, next to Google.com. 

Now Google puts More pressure on Google Places to add some more features to match Bing’s offering.

FaceBook's Recent Search Patent Overshadowing Google?


Facebook’s Search Patent “Visual tags for search results generated from social network information” put up before a month or two, is now catching the attention of Search Marketers which may be a worry for major SEs like Google. Assumed, that the high-reaching social media/networking site is started moving forwardly to the direction of search market.

With the recent approval of an automatic “curated” search patent, Facebook could well be moving into Google’s territory and making it at least a little nervous as the social network’s 600 million users (and growing) could use the algorithm to find answers to their burning questions amongst their FB friends, rather than go outside of it.

Previously, Google’s web search tests getting more social after the announcement of FaceBook and BING alliance concerning to the Like and Profile search data of FB.

Data released from comScore Friday points to a rise in U.S. share for Bing and slight decline for Google.

Is that all means FB is overshadowing Google?

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