The best move towards a successful website is to incorporate search engine optimization best practices into the entire web design and development process from the very beginning. When you are paying attention on SEO during the website design and development stage you can ensure that you are addressing all of the factors that play a role in optimizing for search engines and that you are avoiding some of the downsides that negatively affect your SEO rankings.
When planning which programming language will be used to build your website, you need to make sure search engines can “read” your programming language. Other factors to consider before building out your website are URL formats and structures, code to content ratios, file size implications and internal site architecture. The way in which you include these elements into your site will determine whether you can beat out your competition and compete for the valuable natural search engine space.
Usability should be the key concern while designing the information architecture of the website. However, you should also consider including some SEO objectives for the usability process. Search engine optimization should not come after the website has been launched. Rather, it should be a key consideration throughout the design and development of the project.
Don’t fail to remember to run down the last minute seo checklist before launching the new or redesigned website. The search engine ranking of your website depends on a variety of factors including the website structure, the design and layout and the content. It is not just about the number of links pointing to your website that decides the ranking but how popular the website actually is among the users.