Factors influencing sitelinks and How to Demote it


If Google is showing sitelinks for our site and it is not appropriate as you think, we could demote URLs to let Google know which ones you don’t think are appropriate. ​

Is Google showing site links for your site when it appears in search results?

Google sitelinks are automated, but as per Google statement you can control this feature through webmaster input in the future. There are other factors you can comply. “ For example, for your site’s internal links, make sure you use anchor text and alt text that’s informative, compact, and avoids repetition,” Google says.

To do this, go to Webmaster Tools,

click the site, and go to “sitelinks” under “site configuration”.

In the “For this search result” box, complete the URL you don’t want to appear as a sitelink.

In the “demote this sitelink URL” box, complete the URL of the one you don’t want to appear.

From Webmasters Help Center – 

Demoting a URL for a sitelink tells Google that you don’t consider this URL a good sitelink candidate for a specific page on your site. Google doesn’t guarantee that demoted URLs will never appear as a sitelink, but we do consider a demotion a strong hint that we’ll try to honor when generating sitelinks.​

You can demote up to 100 URLs, and demotions are effective for 90 days from your most recent visit to the Sitelinks page in Webmaster Tools.

Below are the factors that influencing Sitelinks,

  • Popularity
  • URL Structure
  • Internal Links
  • Anchor Text
  • Alt Text
  • Relevance to search term [New!]

Note: It will take some time for Google to make them effective in search results. We can also undemote a link.

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2 responses

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  2. Irvine - Carpet Cleaning Company | Reply

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