Went through an Article from Scott Buresh, the founder and CEO of Medium Blue, a search engine optimization company, which was awarded a prestigious American Marketing Association award in both 2008 and 2010.
My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had dropped by over 60%. Inbound leads from organic search had dropped by over 50%. And the client was absolutely thrilled with the results. So when is less organic search traffic better? And when are fewer leads from organic traffic better?
After our analysis, we broke the news to the client that the campaign had been fundamentally flawed. They were not happy to hear this news, but it did match up with their experience. We also told them quite frankly that moving forward, we would be emphasizing traffic quality over quantity, and by extension, lead quality over quantity. They were quickly convinced that organic search traffic was not the most important metric in a search engine optimization campaign, and were excited about a new, ROI-based approach.