As a part of Links Week held recently, Google’s Maile Ohye, Developer Programs Tech Lead at Google – San Francisco, California, gave some pointers on what Google is looking for and how it does its index ranking.
(Quoting Maile Ohye)
– Start a blog: make videos, do original research, and post interesting stuff on a regular basis. If you’re passionate about your site’s topic, there are lots of great avenues to engage more users.
– Teach readers new things, uncover new news, be entertaining or insightful, show your expertise, interview different personalities in your industry and highlight their interesting side. Make your site worthwhile.
– Participate thoughtfully in blogs and user reviews related to your topic of interest. Offer your knowledgeable perspective to the community.
– Provide a useful product or service. If visitors to your site get value from what you provide, they’re more likely to link to you.
(End Quote of Maile Ohye)
– SEO experts have been telling webmasters for years that creating valuable, unique, relevant useful content is one of the best ways to get your site and pages highly ranked in Google. If you create valuable content then other sites will want to link to you naturally.
– What has confused things lately is all the “link buying” which Google greatly discourages and has shown its displeasure by de-ranking many paid directories. The size of your “wallet” shouldn’t be the determining factor in how pages and content are ranked. If you’re selling a link, it should have the “no-follow” tag so that it doesn’t pass PageRank along and confuse the system. Policing or deciding what is or what is not a “paid link” has become a major problem for the search engines, including Google.
– You should not have more than “100 links on a page” as this can overload the search engine robots that regularly crawl the web, indexing pages. Likewise, your site’s “linking architecture” should be natural and easy for both your visitors and the robots to follow. Make sure your important pages are no more than a few clicks away from your homepage.