Social media consists of an array of technology platforms that makes possible, the formation of connections and content by the use of the insight of crowds and include forums, blogs, wikis and social networking sites.
Social media analysis is the wide term for the services and tools you will use to pay attention. It incorporates monitoring, measuring and analyzing Internet-based social media, usually combining automated systems and human insight to turn raw data into useful information.
Social media monitoring is nothing but tracking social media sources (and, sometimes, traditional media) to know when the client’s keywords (company, brand, people, etc.) are mentioned. Monitoring is an constant activity with its focus on identifying individual items of interest (posts, comments, messages, articles) to which the client may choose to react. Frequently, but not always, delivered via client dashboard. Monitoring deliverables include clippings, metrics and alerts. Monitoring is fundamental, and many people use the term to describe the entire range of activities
Social Media Monitoring and Analysis is the process of monitoring and analyzing data generated by social media and related marketing and optimization efforts.
Social media monitoring and analysis includes:
- Market research into greater consumer insight
- Competitive intelligence
- Improved product marketing
- New product testing and launch
- Public relations
- Brand reputation protection
The four foundations of social media monitoring and analysis are,
- Competitive Analysis
- Product Development
- Reputation Management
With so many different tools to use to measure and engage in social media, it is important to understand how you can get such different results while searching for the same thing on different platforms, or even how some platforms like Google return different results at different times. If you care about accurate metrics or avoiding sifting through irrelevant results you should understand what makes the difference. Most of it comes down to the way you and the tool defines the topic.