Online Up-Selling Techniques


Bundling

The primary and most frequently used Up-Selling Technique is bundling. The concept of bundling is that you group together a number of products, including the one that your customer initially chose, and sell them for less than the total cost of buying them individually. Once your customer has chosen a product, you can spot out the bundled offer to them and also showing them that they get a great deal and enhanced value if they buy the whole group, and not exclusively the first product.

Example of Bundling

Bundling is used by Amazon and generally engages offering two associated books collectively for a slight discount. This is a common strategy used by retail stores whereby purchasing 6 or more products or a box results in a 20% discount.

This single merchandising technique brings tens of thousands of dollars in increased sales each year to businesses.

Similar Alternative Product

The next technique of Upselling is waiting until your customer has selected a product and then suggesting an improved and further expensive alternative. It must be a similar product, but possibly with improved functionality or capability. Preferably you will recommend the more expensive product at a special rate, so the customer believes they are getting a excellent deal, but you will still be receiving additional revenue than if they had bought the original product.

Accessories and Add-ons with Product

The ultimate Upselling technique is to recommend accessories and add-ons to the original product. You preserve to sell these by saying that while the product is excellent on its own, it is completely incredible when used with the supplementary extras. You can almost certainly get away with adding accessories up to about fifty percent of the value of the original product before the customer begins to believe they are being ripped off.

The upgrade

Suggest your customer the choice of upgrading to a premium package. Give him/her an idea about the extra benefits of that premium package, along with, how each benefit alone, is value so many dollars to him.

Exclusives

Let your customers recognize this add-on product or service is completely for persons who already earn a high income. Or for those who are fast approaching there. Let them believe that this unique product or service is for top level customers.

Combos

Similar to an upgrade offer, but with a single item bundled into various valued-added packages. A cake box cost less than buying each cakes individually.

The post-sale discount

This type of offer is similar to the add-on but with one extra twist. The add-on item is provided low-cost in approval for buying the main product. And normally, this item carries a lower retail price than the one just purchased.

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2 responses

  1. I never thought I will agree with this opinion, but you know… I agree partially now…

  2. iam Dharmendra jain

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